There is no doubt that the world has become smaller in the past century. In the last hundred years we have seen the progression of technology exceed that of any other time in history. To think that only at the turn of the 19th century we were only just tapping the surface of air travel and in the next 60 years we would be using jet engines to go faster than we have ever travelled before. To think that the internet has only just taken off in the past 2 decades and since then we have revolutionised the way we communicate and shop.
How have these innovations changed the way we travel? Vacations abroad used to be reserved for the wealthy and came with a sense of luxury as huge liners, steam trains and exclusive airlines transported people to exotic locations. This was the golden age of travel. It was the time when the journey was part of the trip and no expense was spared in maintaining comfort.
The fact was that travelling in the early 20th century was a long affair and could take days to reach a destination. Luxury was more of a necessity than an option. However, with the commercialised flights and the introduction of the jet engine, travel and the means to do it would change forever, leaving behind the days of the Orient Express and Queen Marys.
The transatlantic flights became common procedure for business folk as the aeroplanes became bigger with the 747s and the jumbos. Luxury was gradually being side-lined as more and more people found it easier to get from A to B in a short space of time. Huge airports would be erected and the dreaded check-in process came along with it. The means of travel would not be as important as the destination itself anymore.
Holidays became more and more mainstream, especially with the birth of packaged holidays, specifically in Europe, with UK residents taking an interest in sunnier retreats for cheaper. Now we start seeing travel agents booking your whole holiday for you, with flights, hotels and accommodation all included. All people have to do is tell them where and when they want to go.
Nobody could predict what would happen in the late 90's as PCs and internet found its way it almost every house in the UK. Just as with travel, technology was also becoming cheaper. The PC and modem went hand in hand, and although it would be a few more years until the internet matured enough to handle e-commerce and social networking, the potential was clear.
Now we see photos and videos of people on their latest adventure in some far-flung location, even though they were on a plane a few mere hours ago. The imagination and ambition for travel was being fuelled and now booking a holiday is easy enough for teenagers and elders alike. Ecommerce and social media are now intertwined and the internet is becoming responsive to people's needs. You want a holiday to Spain? Just do a quick search and you have the best deals right in front of you. Want to read about peoples personal adventures? There are thousands of blogs and reviews to read from.
Travel has become so easy that one day you might take a fancy at visiting a location abroad and be there the very next day. You would know about it too, with mobile internet taking off, messages updates and online statuses will ensure that whoever is on holiday will let you know straight away.
Internet now has allowed us to achieve so much with travel, but it has almost come to the point where we cannot make things much easier online. Instead the ball is in the court of the means to travel. What will come after the jet engine and which destinations shall we travel to next? Will they even be terrestrial locations?
Richard Skidmore - Online Marketing Manager
Attractiontix.co.uk - AttractionTix is the UKs leading supplier of tickets to attractions and theme parks from around the world including Disneyland Paris tickets, Siam Park tickets, Loro Parque and PortAventura tickets.
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Friday, November 25, 2011
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